A concept project of two pieces; designed to launch the JosephJoseph brand into the electronic appliance segment. The shape, form, and color way of each piece was selected to match and correspond with existing manual use items in the brand. This allows consumers to immediately connect the new appliances with their existing kitchen collection. Two of the most important factors in a consumers choice to buy are brand familiarity and ease of use. Paired with The Joseph Brothers main tenets: innovation and function, and you have a winning design.